ChoiceADVANTAGE is a web-based property management system that offers a wide range of functions and allows you to automate marketing programs for the hotels of your choice. ChoiceADVANTAGE does most of the work for you. An integrated rate management module allows you to react immediately to changes in demand.


SkyTouch Technology, the company behind ChoiceADVANTAGE, the property management system used by Choice Hotels in more than 6,000 hotels, is now integrated with ChoiceADVANTAGE, Choice Hotels’ new cloud-based global reservation system. ChoiceADVANTAGE is a leading global sales platform and the first new GRS for the hospitality industry in over 30 years.

As a delivery mechanism, the ChoiceADVANTAGE platform acts as a central hub for reservations, to which the ChoiceADVANTAGE system provides near real-time information while simultaneously communicating availability and inventory changes. The technically advanced platform manages bookings through multiple channels, including websites, mobile apps, and external business partners.


“The integration of ChoiceADVANTAGE with ChoiceEDGE enables us to meet the increasing volume and speed of digital demand in our industry and flexibly adapt to the changing technology needs of customers and franchisees,” said Brian Kirkland, vice president. President of Choice Hotels Engineering. Explanation. “As Choice Hotels continues to grow in the mid-to-premium segment and internationally, the ChoiceADVANTAGE platform will support the size of our extended system, as well as mobile and multi-channel sales strategies. ”

SkyTouch offers ChoiceADVANTAGE and SkyTouch Hotel OS products through a mobile PMS that allows hotel staff to manage the reception processes, room inventory, check-in and check-out, guest books, check-in process, departure, departure, cleaning, and reports. SkyTouch offers fully integrated sales and rate management, as well as more than 100 interfaces for hotel technology systems, serving 7,000 hotels in nine countries with more than 500,000 rooms.