ChoiceADVANTAGE is an internet-based hotel management software, which allows hotels to maintain workflow, smoothly. ChoiceADVANTAGE is owned by Choice Hotels and manufactured by SkyTouch Technology.


If you can predict how busy the next month will be, you can manage your prices and inventory more efficiently. With its integrated performance management and forecasting tool, ChoiceADVANTAGE does most of the work for you. An integrated rate management module allows you to react immediately to changes in demand. The system even prompts receptionists to close the sale and make sure potential reservations are displayed. Thanks to an intuitive and easy-to-use interface, reception staff immediately know where to get information. This allows you to take full advantage of the power of Choice’s award-winning marketing and promotional programs. Thanks to full integration, your hotel inventory is efficiently displayed across all channels.

SkyTouch Technology, an independent division of Choice Hotels International, is the leading provider of cloud-based property management systems. SkyTouch Hotel OS was developed in the cloud by hospitality experts for hotel companies and aims to help hotel managers achieve their most important strategic goals: improve the guest experience, improve performance and guest satisfaction, grow to adapt to constantly changing needs. Accessible from anywhere, SkyTouch PMS provides visibility and control over operations with powerful real-time business analytics helping today’s hoteliers improve hotel guest experience, operational decisions, and business results. SkyTouch offers an integrated approach to online hotel booking that accommodates properties of all sizes. For more information on SkyTouch technology, visit www.skytouchtechnology.com.


Choice Hotels International, Inc. (NYSE: CHH) is one of the largest hotel companies in the world. With more than 6,500 franchised hotels in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms worldwide. As of September 30, 2017, there were more than 800 hotels in our development line. Ascend Hotel Collection, Cambria Hotels, Comfort Inn, Comfort Suites, Sleep Inn, Quality, Clarion, MainStay SuitesĀ®, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and our Choice Hotels vacation rental brands offer a variety of accommodations. Options designed to meet the needs of guests. With more than 33 million members, our Choice PrivilegesĀ® rewards program enriches every guest’s journey with benefits ranging from daily rewards to incredible post-registration experiences. All hotels and apartments are owned and operated. Visit www.choicehotels.com for more information.